A MAN LIKE ME / 一个像我这样的人

　　捕捉每一个他/她的回忆片段 讲述每一个他/她背后的故事

　　A MAN LIKE ME / A MAN LIKE ME

　　CAPTURE EVERY FRAGMENT OF HIS/HER MEMORY

　　TELL THE STORY BEHIND EACH HIM/HER

　　关于品牌

　　AMLM成立于2021年，全称为英文“A MAN LIKE ME”，含义为“像我这样的一个人”品牌灵感来源于关于TA的回忆。品牌产品探讨回忆中虚实交界处的奇妙情感，建立轻复古，中性，校园，运动的AMLM的梦境。在表达形式上，模拟大脑对于回忆的碎片化处理方式，将回忆中的不同片段重组、叠加，大胆的色彩运用和层次切割，如电影中的蒙太奇手法一般，叙述着多线交织出全新的奇妙梦境，形成特别的折衷主义设计风格。

　　ABOUT THE BRAND

　　Founded in 2021， amlm's full name is "a man like me" in english， which means "a person like me". The brand inspiration comes from the memories of ta. Brand products explore the wonderful emotions at the junction of virtuality and reality in memories，  and create amlm's dreamland of light retro， neutral， campus， and sports. In terms of expression， it simulates the fragmented  processing of memories by the brain， reorganizes and superimposes different fragments in memories， boldly uses colors and cuts layers， just like the montage technique in movies， narrating the interweaving of multiple lines to create a new wonderful  dreamland， forming a unique eclectic design style.

　　关于产品

　　AMLM/BRAND致力打造一个AMLM的梦境，并提出全新概念轻复古再结中性校园运动风格，做为一个“创造性的品牌”产品上不断的探索新的工艺，面料上的全新结合可能性，利用不同的颜色，材质，克重寻找不一样的视觉效果。

　　ABOUT THE PRODUCT

　　Amlm/brand is committed to creating an amlm dream， and puts forward a new concept of light retro and neutral campus sports style. As a "creative brand"， it constantly explores new techniques and new combinations of fabrics. Use different colors， materials， and weights to find different visual effects.

　　AMLM/BRAND是一个“创造性的品牌”折衷主义，不追求固定的表达形式，可以将任何表现主义的物体自由排列.组合在一起。捕捉乍现的校园回忆制成手册，轻复古中性校园运动风格，引发对回忆共情的探索，设计产品结合搞怪可爱的创意细节并赋予产品生命力。

　　AMLM/BRAND is a "creative brand" of eclecticism， which does not pursue a fixed form of expression， and can freely arrange  and combine any expressionistic objects. Capture the flashing campus memories and make them into a manual. The light retro  and neutral campus sports style triggers the exploration of memory and empathy. The design products combine funny and cute  creative details and give the products vitality.

　　AMLM/BRAND结合国内外潮流文化，复古回潮，潮流品牌兴起。千禧一代日渐成为消费主力军，15-25的青少年群体逐步成为潮牌，潮鞋，潮玩等的客户群体。AMLM代表的轻复古风格是潮牌趋势发展下的细分风格，简约百搭，价格和品质都在线的品牌，面料和设计探索新玩法.带来更高的溢价空间。

　　AMLM/BRAND combines domestic and foreign trend culture， revival of retro， and the rise of trendy brands. Millennials are increasingly becoming the main force of consumption， and young people aged 15-25 are gradually becoming the customer group for trendy brands， trendy shoes， trendy toys， etc. The light retro style represented by AMLM is a subdivided style under the trend of fashion brands. It is simple and versatile， and the price and quality of the brand are online. The fabric and design explore new ways to bring a higher premium space.

　　媒体&购买渠道

　　WE MEDIA & STORE

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